Wine-Market Appeal Calculator Manual

This 49-page Wine-Market Cultural Appeal Calculator is a decision-support tool that predicts which wines will succeed in which markets based on a diverse cultural and market dimensions. It generates appeal scores (0-10 scale) for every wine-market combination, helping you prioritize where to focus resources.

CONTENT

Introduction: Why Culture Matters.

Part1: The Eight Cultural Dimensions That Define Wine Markets.

Part 2: Three theoretical frameworks to understand the function of culture successful marketing and business.

• Understanding Cultural Dimensions - The Foundation of Cross-Cultural Marketing.

• Dynamic Cultural Adaptation - Building Sustainable Business Through Institutional Sensitivity.

• Consumer Culture Theory - Understanding How Culture Shapes Consumption.

Part 3: Market-Specific Factors That Amplify Cultural Effects.

Part 4: Best Practices by Market Type.

Part 5: Putting All Together.

Part 7: GUIDE: How to Use the Wine-Culture Calculator.

FAQs

*A link and 1-year-valid passkey to access the calculator is included on HOW TO USE THE WINE-CULTURE CALCULATOR page.